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Open Mon - Fri 10:00-18:00
Email Writeme@webgeniushub.com Call Now! 07738033778

Bathrooms United Web Development

Service by WebGeniusHub

In a digital world where everything’s connected, we believe that the approach to digital communications has to be joined-up too. WebGeniusHub approach combines creativity and technology, and blends a diverse range of digital marketing disciplines — from mobile and responsive web design to search and social media campaigns — all under one roof.

WebGeniusHub

Project Detail

This Birmingham based bathroom retailer had a solid reputation and customer base, but their main weakness was an outdated website design that was difficult to navigate. They came to us to build a new site for users, while integrating a robust e-commerce backend that was easy to manage. The old bathroomsunited.co.uk site was unique in that it had good rankings that brought people in, but the design left a lot wanting in terms of consumer trust. They had a solid reputation backed by industry pros, so our job was to build a new website to promote their brand while keeping the need to funnel customers to make a purchase as top priority.

In a digital world where everything’s connected, we believe that the approach to digital communications has to be joined-up too. WebGeniusHub approach combines creativity and technology, and blends a diverse range of digital marketing disciplines — from mobile and responsive web design to search and social media campaigns — all under one roof.

ClientBathrooms United
Project DateJan 2018

Challenges

Design & Navigation: The old site was confusing to navigate and the overall design cast doubt on the brand’s trustworthiness.

Conversion Issues: Clicking on a product on the old site took you to a different domain where products were not displayed intuitively. Many pages were extremely long and didn’t focus on the goal of customer conversion.

E-commerce Integrations: Integration of multiple e-commerce features, including additional shipping conditions and pricing, product bundles, payment gateways through Paypal, wishlists, and Google Analytics tracking.

Customer Tracking: They wanted to be able to segment new customers into correct email lists for remarketing. Another important feature was having a way to display seasonal promotions and recommended items across the site.

Error 404: Database Corrupt

WebGeniusHub
WebGeniusHub

Impressive Results

404 Error: Fixed Database without making any impact on Seo Work.

Design & Navigation: We took the company’s unique selling proposition and built a new website design that displayed quality and trust on Magento 1.9 with custom template from scratch.

E-commerce Integrations: We integrated a new e-commerce backend to provide an enhanced customer purchase journey.

Customer Tracking: We accommodated for integration with 3rd party email and marketing platforms.

Added Extras: One Page Checkout Plugin, Seo Plugin & Search Plugin